What is Content Marketing?

What is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content that attracts and retains a well-defined audience, which in turn drives profits. Valuable content helps customers find solutions to their problems. Leading brands use content marketing Major marketers are using content marketing. Some of these prominent organizations include […]

5 Content Types to Improve Social ROI

5 Content Types to Improve Social ROI

It is our duty as marketers to create the most compelling content that will attract the consumer’s eye and engage them as they read or watch the video. For you to achieve that, you need to know the most compelling content. Let’s go: Imagery and infographics Social media has become incredibly visual. You will see […]

10 Skills Every Great Content Writer Needs

10 Skills Every Great Content Writer Needs

Content writers enjoy great flexibility of working from anywhere. You get to pick topics of your interest and get your work published, generating high value. You must invest in your skills to become a successful content creator. So here, we give 10 critical skills suitable for every content writer that will help shape their careers. […]