What is Content Marketing?

What is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content that attracts and retains a well-defined audience, which in turn drives profits. Valuable content helps customers find solutions to their problems. Leading brands use content marketing Major marketers are using content marketing. Some of these prominent organizations include […]

Content Analytics for B2b Companies: What, Why and How to Measure

Content Analytics for B2b Companies: What, Why and How to Measure

Digital marketing experts focus on analytics to understand how content is performing, how the target audience is interacting with content, and which content assets and tools are driving RIO. This content is often termed as KPIs, which are useful indicators that give digital marketing experts insights on which content is making goals, need improvements, or […]

How Content and SEO Work Together

Content and SEO move hand in hand; therefore, you cannot have one and fail to have the other. The content side builds a good relationship with your customers and authority because it makes them trust in your brand. Therefore, it brings all your prospective buyers and audience to your brand, thus increasing profits. The SEO […]

Drive Real Content Marketing Results with These Expert Tips

Drive Real Content Marketing Results with These Expert Tips

Every business needs a content marketing strategy to grow. If you do not have online content or you are not getting the results you expected, it is useful that you try some tips that will work for your business. Employ strategies that aid in achieving your business goals. Create a successful native advertising campaign Native […]

How to Measure Content Marketing ROI

How to Measure Content Marketing ROI

There are very few ways of measuring your return on investment and many wrong ways for the same purpose. Most people choose the wrong ways because of a lack of understanding in digital marketing.  You must access your business using the ROI indicators. Assessing the bounce rate, time on site, organic traffic, and pages per […]

5 Content Types to Improve Social ROI

5 Content Types to Improve Social ROI

It is our duty as marketers to create the most compelling content that will attract the consumer’s eye and engage them as they read or watch the video. For you to achieve that, you need to know the most compelling content. Let’s go: Imagery and infographics Social media has become incredibly visual. You will see […]

 Why You Need a Content Hub

 Why You Need a Content Hub

Marketers publish different types of content on different platforms. What do you do after content is distrusted? Collect the blogs, posts, webinars, and eBooks into a content hub and make them your valuable assets. A content hub centralized all your content on-demand for web visitors to consume. You can limit your hub with your brand […]