What is Content Marketing?

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content that attracts and retains a well-defined audience, which in turn drives profits. Valuable content helps customers find solutions to their problems. Leading brands use content marketing Major marketers are using content marketing. Some of these prominent organizations include […]

How to Write Evergreen Content That Will Rank on Google

If you lack the evergreen content, your blog is being underutilized. Most blog posts fall into categories, with evergreen being one of them. The other category is time-sensitive content. Understanding the tfsemype of content you create will ensure you utilize it accordingly for your benefit. Learning how to write evergreen blog content that will rank […]

How Content and SEO Work Together

Content and SEO move hand in hand; therefore, you cannot have one and fail to have the other. The content side builds a good relationship with your customers and authority because it makes them trust in your brand. Therefore, it brings all your prospective buyers and audience to your brand, thus increasing profits. The SEO […]

5 Content Types to Improve Social ROI

It is our duty as marketers to create the most compelling content that will attract the consumer’s eye and engage them as they read or watch the video. For you to achieve that, you need to know the most compelling content. Let’s go: Imagery and infographics Social media has become incredibly visual. You will see […]

How to Create a Content Inventory?

Ever had a colleague come over your desk or talk about “that one blog sent in the newsletter last year that everyone loved and responded with a funny GIF or demo request”? Content inventory serves as the basis for SEO, site, content, and competitor audits for a point in the future. What is a content […]