Content Analytics for B2b Companies: What, Why and How to Measure

Content Analytics for B2b Companies: What, Why and How to Measure

Digital marketing experts focus on analytics to understand how content is performing, how the target audience is interacting with content, and which content assets and tools are driving RIO. This content is often termed as KPIs, which are useful indicators that give digital marketing experts insights on which content is making goals, need improvements, or …

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How to Quantify Content Marketing with Cost per Lead and Cost per Sale

How to Quantify Content Marketing with Cost per Lead and Cost per Sale

Many clients consult digital marketing experts with various goals. The main objective is to make more money. KPIs such as Cost-Per-Lead (CPL) and Cost-Per-Sale (CPS) are effective to show clients Return on Investment (ROI).  Table of Contents What is cost per lead?What is cost per sale?How to calculate cost per lead and cost per sale?The …

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A Crucial Content Marketing Checklist for Small Business Owners

A Crucial Content Marketing Checklist for Small Business Owners

Majority of the small business owners have discovered the power behind social media marketing. It takes time, but it has the potential to reach a larger audience, making it a suitable market-activity when working with a constrained budget. Social media marketing helps small business owners reach out to prospect customers and ignite their relationship for …

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