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10 Skills Every Great Content Writer Needs

10 Skills Every Great Content Writer Needs

Content writers enjoy great flexibility of working from anywhere. You get to pick topics of your interest and get your work published, generating high value. You must invest in your skills to become a successful content creator. So here, we give 10 critical skills suitable for every content writer that will help shape their careers. […]

Content Analytics for B2b Companies: What, Why and How to Measure

Content Analytics for B2b Companies: What, Why and How to Measure

Digital marketing experts focus on analytics to understand how content is performing, how the target audience is interacting with content, and which content assets and tools are driving RIO. This content is often termed as KPIs, which are useful indicators that give digital marketing experts insights on which content is making goals, need improvements, or […]

How to Write Evergreen Content That Will Rank on Google

How to Write Evergreen Content That Will Rank on Google

If you lack the evergreen content, your blog is being underutilized. Most blog posts fall into categories, with evergreen being one of them. The other category is time-sensitive content. Understanding the tfsemype of content you create will ensure you utilize it accordingly for your benefit. Learning how to write evergreen blog content that will rank […]

How to Create a Content Inventory?

How to Create a Content Inventory?

Ever had a colleague come over your desk or talk about “that one blog sent in the newsletter last year that everyone loved and responded with a funny GIF or demo request”? Content inventory serves as the basis for SEO, site, content, and competitor audits for a point in the future. What is a content […]

5 Content Types to Improve Social ROI

5 Content Types to Improve Social ROI

It is our duty as marketers to create the most compelling content that will attract the consumer’s eye and engage them as they read or watch the video. For you to achieve that, you need to know the most compelling content. Let’s go: Imagery and infographics Social media has become incredibly visual. You will see […]